Establish and adjust the marketing mix Essay

Promotions are not just aimed at increasing usage of the products. Followings are five other specific promotional aims. Sales Growth There have two term of campaigns, long term and short term campaigns. In a short-term, the main aim would be to drive revenues or cash flow, it also trigger the buyer actions. In the long-term campaign, the main aim would be intended to lead optimized profit margins. Especially for a new business they might aim to build a customer base in order to cover new start-up business costs and maintain a sustainable business. For the established companies, their aim would be to generate more business during slow or off season periods, and to expand the business into the newer markets. Brand Recognition One of the most popular promotional objectives would be building or maintaining brand recognition. The objective is to let customers or people know and well recognized your brand logo, other symbols or characters. Customers identify it with your company and hopefully associated with good impression to it, this might lead to customers will advertise our brand to his/her friends. It also gives people something to remember you by , that helps the business stand out even more. Understanding and connecting with the image of your brand is critical to long-term customer’s loyalty and profits. Purchase Intent As customers become more familiar with your brand, the next stage is to motivate purchase intent. The goal is to eliminate, neutralize or blocks the efforts of competitors to grab market share. You need to lure customers away from aggressive competitors. Promotional activities can be used such as refreshing trial use, encouraging existing customers to consume more quantity it occurs when customers are satisfied and can see no reason to buy  form another company and more frequency and getting customers to switch from competing options. Some customers are so satisfied with your services they cannot imagine shopping somewhere else A variety of promotional tools are used in this endeavor, including free trial offers or first-time buyer discounts Create Awareness Increased market awareness is a primary promotional objective. A mature product that is providing something new such as a product improvement or enhancement can also turn to promotion. A product that’s new to the marketplace will need promotion to be introduced to consumers. In all these cases, the objective is to make noise in the market that results in sales. Goodwill One ongoing objective of companies is to promote goodwill with the public and also public relation campaign. Staying active in community activities and giving to charities are common promotional tools with public relationship. Coinciding with building and maintaining goodwill, public relationship and other promotional campaigns are sometimes used to combat negative publicity already festering. Wal-Mart often uses advertising to promote positive attributes of the company in the face of criticism for some of its business practices.

Environmental Issues facing France

France The state my spouse and I chose is France. France is located between the Mediterranean sea on the sou'-east and is on the Continent, Europe. France was founded October 4, 1958 and was a mediaeval land from the western portion of West Francia. France is presently 57 old ages old. France began to set up settlements in North America such as India, Caribbean, Portuguese, and Spanish. France did hold bondage, and used them more viciously. They lawfully traded slaves until 1830 when Europe stopped. They kept it a secret until after the U.S Civil War. Every topographic point which is located around the universe have a list of statistics such as infant mortality rate, land country, and etc these statistics are called demographics. Land country is a measuring which measures the land in square units. The land country for France is 247, 367 sq. stat mis, or can be measured in kilometres squared which for France would be 640, 679 kilometer squared. A population size determines the figure of persons which live in a population. The population size of France was 66.03 during 2013, and the sum of people have escalated, and it is now 64 million in 2015. France has now become 0. 89 % of the universe populations entire, and has now gained rank figure 21 in the list of population sizes. Life anticipation determines to an norm that a individual may be expected to populate, and the mean age which a individual is expected to populate boulder clay in France is the age 83. During 1960 France had a population growing rate of 1.2 % , and it has decre ased to a growing rate of 0.5 % during 2013. hypertext transfer protocol: // World Wide Web. mtholyoke. edu / classs / rschwart / hist 255/ La / industrialisation. hypertext markup language hypertext transfer protocol: // World Wide Web. theodora. com / wfbcurrent / France / France _ geographics.hypertext markup language France is considered to be an industrialised state, but during the nineteenth century France had a much slower rate of going an industrialised state. How industrialisation started was piece by piece and was slower than any other European state, but since industrialisation was slow France was merely going used to agriculture, powered machinery, and mass production it was finally able to go considered industrialised. One environmental issue France faces is H2O pollution and is a serious issue. They produce about 18.7 million dozenss of waste every twelvemonth. About 1.5 people who live in France, have polluted tap H2O in their places. â€Å"According to the survey most deficient H2O in France is loaded with pesticides and nitrates from fertiliser and farm animal manure. That is the instance in 63 per centum of cases where places receive contaminated H2O – which represents around 900, 000 people.† This means they are imbibing H2O that is contaminated with many pollutants, and can kill them from diseases. Ever since 2012, 35 % of taint has fallen. Another thing is that when france’s clime alteration, there H2O has deficits. It will cut down the sum of fresh H2O that is presently available. Peoples that live in the country are n't imbibing clean H2O. France has been confronting H2O deficits since 1976. For illustration, there rivers are drying up due to the clime alteration, and can impact the people who live at that place. France has been besides confronting droubts, and that can take to serious fires. If this happens, the H2O will decline. It is told that in the summer, it will turn into a crisis. Last but non least, France has been sing acerb rain that is doing the H2O to go contaminated and polluted. If contacted, the acid can fire your tegument. So when this happens, it is go forthing chemicals in the H2O and can take to many environmental issues. hypertext transfer protocol: // World Wide Web. nationsencyclopedia. com / Europe / France – ENVIRONMENT. hypertext markup language Pollution is a planetary issue around the universe which has been endangering the Earth for a long period of clip up boulder clay this twenty-four hours. France is one of the many topographic points which release the most pollution, and due to this France has tried to alter many ways to halt pollution in this state. One of the many stairss which France is seeking to take in halting pollution is censoring autos. France has decided on censoring autos, and alternatively replacing it with motorcycles. A concern to many people in France is pollution, and many are either have oning scarfs, or face masks, because they are concerned about take a breathing in contaminated air. France has besides been concerned with how fast autos drive, and people which use autos as they are seeking to censor it, and warn the people of France that there is a big hazard of pollution. Decision While working on this undertaking I have been able to analyze about France, and be cognizant of the statistics of pollution, infant mortality, and etc. My spouse and I have been able to garner information in which we have ne'er knew before about France. I have been able to work on pollution, infant mortality, population, and etc. I have learned many things which I have ne'er knew about France, such as they are confronting a big pollution hazard. My spouse was able to work on other information on France such as environmental issues, and the basic information of France. While working on France for a group undertaking we have been able to understand the issues which France is facing, and the inside informations of France

Justin Sport

Paragraph: Where you are from? What is your family like? Who are your friends? What are they like? Why are you friends? I'm Justine sport I am from Kansas City Kansas born and raised. My family is very friendly e love to cook out watch football and baseball together, we love to play baseball, it's are number one sport.My friends are the people that will have your back no matter what even if you're wrong they talk to you about personal things. My friends are like fun, outgoing, athlete, etc. We are friends because they are there for me when I need them and everything. 2nd Paragraph: What are you like? What are your interests, goals, and dreams? What is one thing that you are truly passionate about? I am very outgoing person, funny, athletic.My goals in life is to graduate, and to go to the Marines 3rd Paragraph: What has your school experience been like? Who was your favorite teacher and why? What do you like about school? What do you dislike about school? 4th Paragraph: What do you h ope to accomplish here at Endeavor? What are your goals? How will you accomplish those goals? 5th Paragraph: What should I know about you as your teacher? How can I help you succeed? How can we work well together?

Summary for research Essay Example | Topics and Well Written Essays - 2500 words

Summary for research - Essay Example For empirical analysis there were used both daily and weekly closing stock price indices for the four sectors of the Qatar Exchange for the period from January, 2008 to April, 2011. The results of the study based on the Johansen’s multivariate cointegration analysis have shown that all four sector indices had interrelationships in a long-term equilibrium. The findings based on the Granger’s causality analysis have shown that Banking and Financial Institutions sector had significant impact on the price predictability in the other sectors in the short-run, while Services sector had much lower impact. The analysis based on the findings of the generalized forecast error variance decomposition has shown that the Services and Insurance sectors appeared to be the most endogenous sectors while both the Industrial and the Banking and Financial Institutions sectors were the most exogenous sectors (Walid, 2012). Both individual and institutional investors usually try to diversify their portfolios in order to minimize the risks and to generate most efficient outcomes and/or expected returns. There are recognized two major strategies under portfolio diversification: cross-market investment to in different classes of assets or sectors and global diversification of portfolio by investing across both domestic and foreign assets. However, it is worth to mention that in order to create a well-diversified asset portfolio, prospective investors should take into consideration the fact of interdependence structure of financial markets (Walid, 2012). There were carried out many empirical researches, which provided evidence of interdependencies of international financial markets as a result of globalization and increased level of integration. However, it is also important to understand the nature of interdependence structure amongst different sectors in a specific country, because it can provide prospec tive and

Cholecalciferol Essay Example | Topics and Well Written Essays - 1000 words

Cholecalciferol - Essay Example The compound if acquired through sand bathing there is no presence of any toxicity and stops producing when it sufficient in the body. It helps the skin to be in good condition. The compound is also given to lactating mother to boost the levels of vitamin D as breast milk is always insufficient in Vitamin D. the compound is also applied in blood and heart vessels conditions, including high cholesterol and high blood pressure. It is also used in cases of obesity, diabetes, arthritis, muscle weakness and tooth disease. Some individuals use the component in treating skin diseases. In addition, it boosts a human immune system and prevents cancer (McDowell, pg.94) As a vitamin it is always synthesized by the body. This compound is always inactive. It only switches to its active form through two hydroxylations which is in the kidney and the liver that forms calcitriol and nuclear receptor. The receptor is responsible for synthesizing many enzymes and it exists in all cells. It has melting point that ranges from 83-86 degrees Celsius. Its molar mass is 384.64g/mol. In addition, its boiling point is 496.4 degrees Celsius. A medic by the name Hippocrates treated phthisis by the use of sunlight exposure or heliotherapy. An historian observed the difference the skull of Egyptians and Persian warriors as Persians worn turbans making their skull weaker. The medic compared the disease to rickets. The first description of lack of vitamin c was given in the 17th C by a doctor and a professor. Rickets astonished many chronicles in the 18th and 19th C. what caused this was insufficient vitamin that was not vitamin. As at the beginning of 1800s research showed that cod liver oil was a possible cure of rickets. The main breakthrough in the understanding of what causes rickets was during the development experimental science and when individuals appreciated vitamins’ existence. Sir

Critical analysis of the process of deconstructing an organisation in Essay

Critical analysis of the process of deconstructing an organisation in such a way as to be able to identify the organisations strategy and policy - Essay Example In the first one, the literature published by the organization in the form of reports and analysis is deconstructed to find out the emphasis and to interpret what it excludes. In addition to the texts of the organization, the symbols can also be deconstructed to find the inner meaning. The second approach is that the deconstruction enables us to write the organizational analysis. The main motive is to understand the theme of the context and how these are employed to understand the inner meanings of the texts. The texts interpret what the organizations do not want to talk about. The deconstruction process helps in the evaluation of the motives of the company. The process of deconstruction has not assumed popularity because it puts in question the integrity of the management and its publications. (Thorpe & Holt, 2008; Pp 71-72) However, the efficiency of the process cannot be questioned in the analysis of the company. The paper will discuss the process of deconstruction in the understa nding of the strategy and policy of the organization. As stated earlier, deconstruction as a process or an analytical tool has not assumed the popularity like the other analytical tools. This is because the deconstruction process emphasizes on the analysis of the inner meanings. Deconstruction as a process is based on the texts and the symbols of the organization. The texts and the symbols are analyzed to reveal the inner meaning. The deconstruction analysis is based on the observation of the organizations as bodies of texts. The organizations are not viewed as static entities and they are viewed as some structure, which have some inherent meaning. True to the deconstruction theory of philosophy, the texts of the organizations have inner meaning that reveals some important information about the organizations. The base of the deconstruction process is based on the observation of the texts of the

Lateral violence Assignment Example | Topics and Well Written Essays - 500 words - 1

Lateral violence - Assignment Example Once an incident has occurred, employees are expected to report to their direct supervisors who are expected to act on the incident immediately. When individuals report incidences that make them uneasy, the company offers them psychological support. The strategy is very effective in reducing employees stress. It also increases their level of motivation because they are assured that the company appreciates them. Incidences of workplace violence are usually reported according to the company’s procedures. Every employee is usually trained on the basic ideas of workplace violence so they are expected to respect each other. However, as stated above, most employees are not aware of what constitutes to lateral violence. These incidences are usually reported to direct supervisors. Supervisors have the responsibility to make sure that all the employees comply with the company’s occupational violence policies and procedures. They are also expected to make sure that staffs report their exposure to occupational violence. Finally, they are expected to investigate incidences of occupational violence once they have been reported. Once an incident has been investigated and there has been a demonstrated violent or aggressive event associated with an employee, the employee is mentally assessed. The management recognizes that some violent incidences like those associated with bullying, workplace harassment, horizontal violence, and relational aggression need psychological help. The experiences from violent experiences have a high risk of negatively affecting the morale of employees leading to lower productivity. Health support also positively affects the reputation of the company which is regarded as a good employer. The aggressor on the other hand is usually punished for the offence. The punishment given depends on the seriousness of the violence to the victim. It ranges from being given an oral or written warning to being laid off. These actions have become very

Islamic Banking Operations and Instruments Research Paper

Islamic Banking Operations and Instruments - Research Paper Example Indeed, culture has been traditionally related to society and its intervention in economic life has been rather unexpected. Islamic banks follow specific rules. These rules mostly reflect the Islamic law, also known as Sharia law. Following these rules is considered as obligatory for the Islamic financial institutions. However, it is possible for additions to be made, according to the needs of the local market and always within specific limits, as explained below. The differences of Islamic banks from conventional banks, meaning the Western banks are many. These differences are analyzed in the sections that follow. The paper focuses on all aspects of Islamic banking, including the principles and types of their daily operations but also the instruments that these financial institutions use for aligning their activities with the rules of the Islamic law. The review of the literature published in the particular field has led to the following assumptions: a) the operational rules of Isla mic banks are rather difficult to be implemented and monitored; it is possible for this reason that failures are not avoided but they are kept at rather low levels, if compared to the rate of failures of the western banks, b) the Islamic banking system has a significant advantage compared to the conventional banking system: it is not based on borrowing but rather on deposits. This fact makes Islamic banks more capable of facing strong financial crises. The lack of severe failures in Islamic banks worldwide during the recent recession of 2008 proved that the specific characteristic of Islamic banks is a key element of their competitiveness; c) the performance of Islamic banks may not reach the high levels of performance of western banks. However, this fact should not cause worries. More specifically, the high financial status of western banks is often the result of extensive borrowing by organizations operating at state level, meaning especially the Central Bank of each state. Securi ng funds for expanding their activities and for supporting their financial projects, western banks often give the impression of increased power towards financial institutions of different characteristics, such as Islamic banks or building societies. Still, if their financial statements are carefully reviewed then it is made clear that the level of their performance is actually low, even if their cash flow is high because the level of their liabilities can be significantly higher compared to their assets. The paper has been divided into three main sections. In the introductory section the key elements of the issue under discussion are presented. The various aspects of the paper’s subject are analyzed in the second section which has been divided in sub-sections so that each thematic unit is made clearer. A conclusion is provided aiming to summarize, as possible, the findings of the literature review, as presented analytically in section 2. It should be noted that the particular subject has been chosen mostly because of the significant expansion of Islamic banking as a mode of banking contributing in the stability of the economy and the avoidance of major economic turbulences. 2. Islamic banking –

The story of my life, Helen Keller Essay Example | Topics and Well Written Essays - 250 words

The story of my life, Helen Keller - Essay Example She had a teacher named as Miss Sullivan who supported her in her learning extensively. Miss Sullivan not only taught her to spell the words, but also to understand feelings and express them. Her educational years were beautified because of Miss Sullivan’s presence. Her life was never static, but always moving because of her learning attached to her motion. She narrates many incidents of her life that give her different kinds of lessons. She also travelled to many places with Miss Sullivan who was very much interested to facilitate Helen in all kinds of learning. Her vocabulary and learning got enriched because of all the incidents and travelling. She was able to complete her graduation based on her continued learning and support from Miss Sullivan. Although, she faced many difficulties in the way, but achieved at the end. She regarded her books as her friends. She seems happy with her supporters’ efforts in leading her life as a privileged life. She had many deprivations, but was able to achieve because she was made

Pseudomonas Essay Example | Topics and Well Written Essays - 500 words

Pseudomonas - Essay Example The problems associated with this type of transient bacteria include infections such as Pseudomonas infections, especially those caused by Pseudomonas aeruginosa. The bacteria also cause infections of the blood, pneumonia and post surgery infections, which may cause death. In addition, mild infections occur, especially after exposure to water, such as infections of the ear and the eye in children, skin rashes. These infections occur after exposure to water, which is inadequately chlorinated (CDC, 2013). The methods that are used to effectively remove this type of transient bacteria from hands include effective hand washing using soap and water because they act as emulsifying agents that dissolve grease and oils on the hands to remove transient bacteria. One should also dry hands after washing them with proper towels. Alternatively, alcohol-based instant hand sanitizers may be used after hand washing. Antiseptic lotions or creams soaps can be used when cleaning hands. Antiseptic soaps or detergents remove surface bacteria, and may have a residual effect while instant hand sanitizers do not have a residual effect (Marriott & Gravani, 2006). Aseptic hand wash and hand sanitizers can be used to prevent the spread of transient bacteria. Aseptic hand wash method involves the use of antiseptic soap and special techniques to cleanse the hands and forearms aseptically. It reduces bioload of bacteria on the skin surface to prevent transmission to the patient (Mulder, 1999). Hand sanitizers are made of chemicals such as alcohol. These chemicals kill pathogens, thus preventing disease transmission. Some of the diseases that are caused by bacteria include Acne, Pneumonia, Whooping Cough and Tuberculosis. Viruses cause mumps, AIDS and yellow fever while parasites cause diseases like amebiasis. Fungi cause candidemia while protozoa amebiasis. Among these diseases, AIDS can be detected with approved CLIA-waved testing (Parmet,

Kingship In Anglo saxon Britain Term Paper Example | Topics and Well Written Essays - 2500 words

Kingship In Anglo saxon Britain - Term Paper Example The kingdoms stood alone for several centuries during which there occurred Christianization of the citizens. Before the 10th century, these kingdoms were rivals as their respective leaders wanted to gain control over other kingdoms. However, it was the threats of possible Viking as well as Danish settlers’ invasion of the island of Britain that saw the unification of the seven kingdoms into one known as England under the hegemony of Wessex between the ninth and tenth centuries. With the unification and the formation of the new kingdom, an English medieval kingship that is still in use to date came into being. This kingship started with Alfred of Wessex and his succession line gave the English state substance2. The kingship acted as the institution, which had the maintenance of social order as its ultimate responsibility. A medieval king, one needed to adopt delicate approaches that aimed to pay attention closely to the sensibilities of the locals in order to attain success. As such, different rulers of England employed codes that have differences and similarities at the same time. These codes have gone a long way in defining the modes of leadership, the direction it takes, as well as the codes and laws o f the generations of administration that followed them. Alfred’s succession was unexpected with him having four older brothers, which meant that he was fifth in line of succession. However, with the deaths of all the older brothers, Alfred took the throne aged 21 at a time when the kingdom of Wessex was in conflict with the Danes and the Vikings as in all kingdoms in the British island at the time. However, his greatest battle was with the Danes with whom he delved into guerilla tactics and finally defeated them. He also resorted to dialogue when he realized that he could not remove the Danes from the island, with a few intermarriages occurring and even resulting in the conversion of the Danish king into

Achievement Motivation Essay Example for Free

Achievement Motivation Essay What is it? This links personality with the degree of competitiveness shown by an individual. Its main focus is the extent to which an individual is motivated to attain success. Some Theories about it   Murray (1938) indicated that it was natural for individual to strive to surpass another (genetically) like trait. Bandura (1977) believed that a competitive drive was a product of learning (social learning). Atkinson and McCelland (1976) has the view of an interactionist and predicts achievement motivation is generated through a combination of personality and situation factors. Atkinson and McCelland view of achievement motivation as a personality trait which is activated by a situation, the situation comprises the probability of success and the incentive value of success. -Probability of success;the extent to which success is likely;For example success is more likely of the task is found by the individual to be easy. -Incentive value of success;the incentive value experienced by the individual after success-been achieved. For example the harder the task the greater will be the incentive value because the probability of success is reduced. There are two personality types to determine achievement motivation and these are; 1.High need to achieve (high Nach) Linked with the low need to avoid failure (Low Naf). With these characteristic, desire to succeed overcomes the fear of failure. These performers=high in achievement motivation (high achievers) 2.Low need to achieve (Low Nach) Also linked with high need to avoid failure (High Naf). These characteristics the fear of failure overcome the desire to success. These performers=low in achievement motivation (low achievers) Characteristics of high and low achievement motivation personality traits. High Nach Personality Characteristics Low Nach personality characteristics High need to achieve Low need to achieve Low need to avoid failure High need to avoid failure Approach behaviour is adopted Avoidance behaviour is adopted Challenges is accepted Challenges is rejected Risks are undertaken Risks are declined Shows persistence and perseverance when task is difficult Curtails effort when task is difficult Success tends to be attributed to external factors Failure tends to be attributed to internal factors Failure is seen as a route to success Failure is seen as the route to further failure Aspire to mastery orientation Adopt learned helpessness Key Terms Approach behaviour-describes behaviour that accepts a challenge Avoidance behaviour-describes behaviour that rejects a challenge Attribution-The process that predict reasons for success or failure Mastery Orientation-The strong motive to succeed found in the high achievement. This type of person will expect to succeed but will persist when failure is experienced Learned helplessness-The belief that failure is inevitable and that the individual has no control over the factors that cause failure. Atkinson and McCelland Their theory of achievement motivation is best at predicting behavioural responses in situations where there is a 50/50 chance of success. This will trigger motivation for those performers with high achievement traits=likely  to display approach behaviour and mastery orientation characteristics in these circumstances. Incentive value=high when chance is evenly balanced. In contrast to performers who show low achievement motivation would experience greatest anxiety in situations with a 50/50 chance of success— later adopt avoidance behaviour and experience learned helplessness. Approach or avoidance behaviours likely to arise when in a evaluative situation=Situation in which an individual believes they are being assessed. Drawbacks 1.Achievement or success can interpreted in many ways. Some performers regard success as victory over others. For example a long jump athlete winning an event. These people are said to have ego goal orientation. Those with this believe that ability and comparison over others=criteria for success. 2.Others judge on the basis of person improvement in a given task-For example a second long jump athlete may view success as the achievement of an improved performance. These people are said to have task orientation. Those with the task orientation value internal goals and believe that effort and comparison with self=criteria for success. Sport Specific Achievement Motivation(Competitiveness) Competitiveness in this context means- motivation to achieve in sport. Gill and Deeter (1988), using their own test called the ‘Sport Orientation Questionnaire’ (SOQ), confirmed that athletes were far more competitive than non-athletes. As as statement, this would appear obvious. Evidence of greater significance-athletes favoured performance goals (task orientation) while non-athletes emphasised the importance of winning (ego orientation) The type of goal set by the teacher as the measure of success in sport-related activities has, therefore, a significant influence upon the decision to adopt and sustain an active and healthy lifestyle. The important association between sport-specific motivation (competitiveness), confidence and goal setting.

Corporate Social Responsibility (CSR): Benefits to Employees

Corporate Social Responsibility (CSR): Benefits to Employees Corporate Social Responsibility (CSR): Your business doesnt exist in isolated way making money. Your employees always depend on your business. So customers, suppliers, local community all are affected by your business. Corporate social responsibility (in short CSR) is about understanding your business impact on the world and considering how you can use this impact in a positive way or keep well control on it. CSR can also be good for your attitude, going beyond to minimum legal requirement for the following straightforward principle is apply whatever the size of your business. Corporate social responsibility can cut across almost everything you do and everyone you deal with. You should think about the: The suppliers those you choose and the way how we deal with them. For example, trading with suppliers those who pollute the environment it could be as irresponsible as doing it so yourself. How we treat our employees. To make the responsible business, this means doing more than simple complying with legal requirements. How your business affecting local community and whether and how we should be actively involved. How do we affect the environment and what we can do to use resources more efficiently to reduce pollution and waste. This doesnt mean that you cant run a profitable business. In fact, corporate social responsibility can help you improve your business performance. By looking ahead, youre ready to cope with new laws and restrictions. We avoid costs such as wasted energy, paying unnecessary waste fees. In fact most importantly, we can keep winning business by increasingly demanding customers. Corporate social responsibility isnt just about doing the right thing. It means behave responsibly and also dealing with suppliers that do the same. It also offers benefits to direct business. Companies so often favour suppliers those who demonstrate responsible policies, as this could have a positive impact on it that how they are perceived by customers. Some customers dont just prefer to deal with responsible companies, but insist on it. The Co-operative Groups, for instance, places a strong emphasis on its corporate social responsibility and publishes detailed warts and all report on its performance on the wide range of criteria   from animal welfare to salt levels in its pizzas. Reducing resource use, waste and emissions doesnt just help the environment it saves you money too. Its not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits. There are some other benefits too; Good reputation makes it easier to recruit the employees. Employees could stay longer by reducing the costs and disruption of recruitment and re-training. Employees are more motivated for better productive. Corporate social responsibility helps ensure you comply with regulatory requirements. Activities and involvement with local community are ideal opportunities to generate positive press coverage. Good relationships with local authorities make it easier doing business. By Understanding the wider impact of business can helps develop new products and services. Corporate social responsibility can make you more competitive and reduces the risk of sudden damage to your reputation and sales. Investors may recognise this and will be more willing to finance you. Understanding the environmental impact on business Your business affects many different people (employees, customers, suppliers and local community). It also has a wider impact on environment as well. Even the simplest step like energy efficiency measures by switching off lights and equipment when they arent needed, makes a real difference. By reducing the usage of water could also directly cuts your costs. Reducing waste also can make a big difference. Simple step like reducing the amount of the papers you waste could cut costs. You can even save more by planning about waste implications before you design new products and production processes. Doing Care about the environment can attract more customers too. Mostly customers prefer to do purchasing from responsible companies. There are many sorts of ways by you can reduce the environmental impact of business. e.g. making recyclable products sourcing responsibly (For example, using recycled materials and sustainable timber) minimising the packaging for products buying locally to save energy/fuel costs creating an efficient and fuel-efficient distribution network working with responsible suppliers and distributors who take steps to minimise their environmental impact We could reduce the environmental impact of our business by using environmental techniques assessment like lifecycle assessment and setting up an environmental management system. See our guides on environmental assessment techniques an overview and environmental management systems (EMS) the basics. Dealing responsibly with suppliers and customers By working with our suppliers and customers in a responsible way our business can reap substantial rewards. Customers We can take some actions when dealing with customers are: Make sure brochures  are in plain and simple English, telling the truth without hiding anything in the small print. Be honest about your products and services. Tell the customers what they want to know, including all steps you take to be socially responsible. If anything goes wrong, you should acknowledge the problem responsibly and deal with it. In returns you achieve the loyalty of customers in reward. Listening to consumers intentionally can also help you improve the products and services you offer them. Suppliers Choose your suppliers carefully as it is an important part of your approach to corporate social responsibility. For example, you may try to use local suppliers as many as possible. This helps you support the community and also reduces the waste, energy and carbon emissions from deliveries. When choosing suppliers you should also examine their environmental practices, health and safety and their employment. Customers are concerned increasingly about the wider impact of supply chains. Your business reputation can be damaged by being associated with others those abuse the rights of their employees or their local environment. Big organisations often audit their suppliers to ensure that they practise the responsible work. You could do something similar simply asking them about their attitudes to corporate social responsibility might be revealing. You should treat your suppliers fair way as particularly smaller business rely on you. For example, getting pay on time could make a big difference to employees. Working with local community Working with local community brings you a wide range of benefits. Local customers are an important source of sales for many businesses. By improving reputation of your business, you will find it easier to recruit the employees. A good relationship with local authorities can help your business run smoother. For example, mostly local authorities prefer to award contracts to businesses with a record of involvement with communities. There are different ways to get involved with local communities. Some businesses choose to support local charities, or sponsor charity/community a local event. It makes a commercial sense to get involved in activity related to your product. This will let you use your expertise as well as showing the human face of your business. For example, some restaurants provide foods to local homeless groups, and while builders can give free labour and materials to community projects. Look for opportunities that will directly benefits you, for example, by publicity, or improvement in neighbourhood around your premises. Many businesses involve their employees to work in directly or indirectly with the local communities. For example, you might support the charities chosen by employees. Some businesses encourage their employees to volunteer for the community activities and also offer them paid time off for the involvement in community activity. As well as by improving your community relationships can help motivating their employees and can help developing their interpersonal and team participation skills. You could also give your employees the option of making regular donations which are deduced at from their pay. Business in the Community (BITC)  has  developed  the Community Mark standard to help businesses get the most of our community involvement. Communities Justice Project The governments community justice initiative helps businesses work with local agencies to make improvement in the quality of life in their local area. This can benefit the business in different ways. For example, if your business suffers because of damage in your property or the surrounding area, the community justice team will work with you to address this. Your business could take a prominent approach to dealing with local crimes by supporting recent offender or your local community justice team. You could: provide financial and practical resources to help the local community justice team get involved with local projects support staff who volunteer in the criminal justice system, for example, as mentors, special constables, youth offender panel members, or in victim and witness support Corporate social responsibility can help you cut costs and boost sales. However, there are some other significant benefits which businesses forget about as they are harder to measure. Identify and measuring indicators of success You can benchmark business against others. Some of the UKs largest companies publish corporate social responsibility reports online. You can use key performance indicators (KPIs) to measure your environmental performance.   The Community Mark  standard lets you measure community involvement. Its worth remembering that measurements will probably only show the immediate impact of CSR. The biggest benefit can be the long term improvement in your businesss reputation. Benefits of corporate social responsibility Make the most of your corporate social responsibility activities by publicising them. Ensure the customers, suppliers and the local community that they know what you are doing. Corporate social responsibility lends itself to bring good news stories. Publicity can be a key part of using corporate social responsibility to successfully qualify for contracts. People want to get involve with businesses they respect. Corporate social responsibility can be particularly effective for targeting ethical companies, the public sector and not-for-profit organisations. At the same time, you should see corporate social responsibility as part of a continuing process of building long-term value. Everything and all good steps you do should help improve your businesss reputation and encourage customers to  stay involved with you for long time. A business that buys recycled paper, but exploits its customers and ignores the community, has missed the point. You can consider working towards a management standards which you can then use to publicise your ethical, social responsibility or environmental. For example, many businesses have achieved the environmental management standard ISO 14001. Images from: http://www.carbonfootprint.com/vcs.html Effective corporate social responsibility like this helps you continue to differentiate yourself. Even with dozens of competitors, a real commitment to corporate social responsibility lets you stand out.  For  example, John Lewis department stores  are well known for a business that owned by its employees.  Its commitment to corporate social responsibility feeds through into customer service, sales and profits. As well as affecting the way you behave, corporate social responsibility can lead to new product and service that reflect your values and those of your stakeholders. Over time can add up to powerful brand and winning business. How a corporate social responsibility initiative benefitted business The Venus Company is an award winning shop and a cafe operator with several outlets based in Cornwall and Devonshire. Established in 1995 by Michael Smith, the firm has strong environmental and ethical principles, and sells food that has been produced using local suppliers. And Michael explains how developing corporate social responsibility policies have helped him to run the business successfully. What Michael did to help the environment and support the local community Our mission is to be the greenest beach shop and cafe operator in the UK, and our attitude to almost every business decision flows from this. For us, CSR covers a number of elements. We support local producers, having spent more than  £300,000 on local food and drink from the immediate area around our cafes, and use local businesses for other goods and services. Over 80 per cent of our food and drink comes from Devon and Cornwall. We also work hard to minimise our impact on the environment, from using solar panels to recycling, carrying out regular litter collection and buying non-toxic cleaning products. Weve also focused on things like packaging to make sure its as biodegradable as possible. One scheme were really proud of is the SAM Beach Wildlife Fund, which raises money to educate local schoolchildren about their environment, and we also go into schools to do talks. Any business can engage in the local education system, and its very rewarding. Build a customer base and attract staff Building a positive image of a company that gives back to the community has undoubtedly created a number of business benefits. Over the past couple of years, we have been able to open two of our beach cafes year-round, rather than just through the summer months, as we have built up a loyal, local customer base and trade isnt simply seasonal. Recruitment is another area in which the business has benefited. Many of our staff are young, and they are really keen to work with a company that has a responsible and ethical approach, so attracting people to come and work for us has become easier. Generate PR Developing our CSR policies has also boosted our profile. Weve won quite a few awards, which have been good for us in PR terms, and weve also been able to use the award logos on our website and van. These have become part of our visual identity that people hopefully recognise. Entering awards can be a time commitment, but they can also be a fantastic way to audit and benchmark your business against others. What Id do differently Raise awareness about environmental protection earlier Id have got involved with the education side of things earlier. I think weve achieved a lot when it comes to teaching local kids how they can look after the environment, but if wed started ten years ago, wed be much further down the line by now. Heres how my business benefited from corporate social responsibility (Flash video) Bailey Partnership, established in 1971, is a progressive multi-disciplinary property and construction consultancy with five offices covering the South of England. Through their practices as a business, and role within community, they aim to support local causes, foundations, charities, schools, initiatives and people less fortunate than themselves. Here, Chartered Architectural Technologist Paul Chapple talks about how partaking in corporate social responsibility (CSR) work has benefited Bailey Partnership. References Link:- www.wikipedia.com http://www.carbonfootprint.com/vcs.html Change Management in Coca Cola | Case Study Change Management in Coca Cola | Case Study According to a Greek philosopher Heraclitus there is nothing permanent than change. He believed that change is the core of universe. This quote describes the importance of managing change in human as well as organizational life. A structured approach to transfer organization, its people and processes from current state to a desired future state is called change management. This process gives employees the ability to accept changes in the existing environment of the business. Change can be of different type for example, change in technology, operations or strategies etc. company needs to implement individual strategies to cope with each type of change. Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political, social and economic environment (Hiatt and Creasy, 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change, so managing that resistance requires well planned change management strategies. This report is aimed at describing the importance of change management for organization its motives and objectives, change management processes, how company can involve all the stakeholders for successful implantation of change management and the strategies that an organization can adopt to implement the successful change. Reasons for adopting change Organizations need change for the following reasons: To respond to the rapidly changing environment To improve the overall performance of the company To rapidly respond to the customers demands To improve the effectiveness and efficiency To increase the employee performance To create the best practices inside the organization and setting standards for the industry To improve profitability and return on overall investment Change management is needed for organizational survival. So the company should adopt to change management techniques in order to maintain its worth in the industry. Importance of change management In a study 327 project managers had responded to the question that if you had a chance to do it again, what would you do differently? Most of them responded that we will implement an effective change management program planned way before starting the project. This study highlights the importance of change management in an organizational perspective. Change management moderates the risks that can cause failure (Jeff and Creasey, 2003). The change management process Change management is being studied by the philosophers, researchers and business experts for many years. A number of change management theories, approaches and philosophies are developed by psychologists and management professionals to implement successful change in the organization (Paton and MacCalman, 2008). There are three phases of change management i.e. preparing for change, managing change and reinforcing change. Preparation for change phase includes assessment of change capabilities and capacity and developing a strategy that fit to those capabilities. Second phase i.e. managing change phase includes processes like planning and implementation of strategies made in the first phase. Last phase which is the reinforcement of change includes the processes like collection and analyzing of feedback data, finding out gaps and coping with determined degree of resistance from inside and outside the organization and taking corrective actions to successfully conclude the change managemen t process (change management learning center, 1996-2011). According to Lewins 3 step model, change is episodic i.e. it can be easily planned into three stages: Unfreezing Changing Freezing Managers at Coca Cola Company can motivate workforce in the unfreezing stage by informing them about the vitality of change being planned in context of organization benefits. Training to the staff members can make them more adept at accepting the transformational stage. In the changing phase the company can initiate practical steps with regard to the strategic plan for change. It can be achieved by developing strong relationships and offering rewards. Refreezing phase allows Coca Cola Corporation to make recently innovated change a part of their strategy so that workforce does not get back to the previously used operational methods of the organization (Robbins and Coulter, 2008). Change managementA case of Coca Cola Corporation Coca Cola is a retailer, marketer and manufacturer of non-alcoholic drinks and is known worldwide for it coca cola beverage. In addition to its coca cola brand, Coca Cola Company offers 500 beverages and non beverages brands in about two hundred countries. The company was founded by Asa Candler in year 1892. Its headquarter is located in Atlanta, Georgia of United States of America. The company had total net income of approximately 11.8 billion US dollars in year 2010 with total number of employees 139,600 worldwide. Companys brand i.e. Coca Cola stands number one in the list of most well known brands of the world (Coca Cola company, 2006-2011). Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporations history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. The need for change in an organization is often created by external and internal factors, where external ones encompass governmental laws, labor markets, market conditions, economin scenario etc. and internal factors are the workforce, resources, attitudes of workers and strategy adopted by the organization (Robbins and Coulter, 2008). Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. The company has faced a lot of external changes, for example in world war II, the company was able to manage its existing position at that time and also entered in many new markets and discovered new niches (Coca Cola company, 2006-2011). The company also provided free drinks to soldiers which were the part of its strategy to become a patriotic symbol for the people of the country. Also it boosted the sales, so the company achieved two objectives by carefully planning to respond to that external environmental change. The plants developed by the company in war era helped its expansion after the war. Barton et al (2002) reported that Coca Cola Corporation adopted acquisition strategy in time of Asian financial crisis. The company acquired bottling, coffee and tea shop businesses in Korea and Malaysia. Beverage is a type of industry where tastes and preferences of the consumers change on continuous basis. Coca Cola Company also responded to such consumer changing behaviors in an effective way by developing new products like Diet Coke and Coca Cola Zero. The company also committed a marketing blender when a rival company launched a black beverage with comparatively sweet and smooth taste. The product was named as new Coke. But the sales gradually went down and company faced severe consumer critics and protests. The company managed this situation very commendably by restoring the old formula and naming the bottle as diet coke (Kotler and Armstrong, 2010). As people are becoming more health conscious and willing to invest on health based products, coca cola is developing juices and v arious energy drinks as well. This shows the companys strategy to responding varying consumer tastes and expectations and changing itself according to it. The coco cola company used theory of organization change presented by Kotler (1996) which elaborated the procedure to manage change on the people dimension of the organization. In addition to making operational and strategic changes, the company also changed its advertising strategy by targeting various groups of consumers like American consumers, African consumers, Middle and far eastern consumers and European consumers. The company altered the packaging of its coca cola brand and developed more product lines and broadened them globally (The Coca-Cola company case. n.d.). The present condition of Coca cola Company worldwide is very good. The company is selling its beverages throughout the world successfully. But in some countries, coca cola stores are not as according to the companys main marketing, inventory and efficiency theme. The company is planning to align its performance standards according to its own corporate culture and strategies with the help of a comprehensive change management plan. These changes will be implemented within the business operations and management of the company. Change Management at Coca Cola Organizational change might be referred to as any change brought about in structure technology or people of an organization. Change in structure is maintaining the span of control, specifying different work roles, redesigning job scenarios etc. Change in technology could be an introduction to new innovative methods for improving the products quality launched by the organization. While change in people is to bring about alterations in the way people think and act. It means to modify their behavior towards the betterment of organization (Robbins and Coulter, 2008, p.364). Employee engagement The recent change management at coca cola is directed towards the intrinsic values and motivations of the employees and can be referred to as employee engagement. The change management process, together with internal branding programs is expected to bring about ideal behaviors in employees, which would align the operations of coca cola worldwide, and bring about efficiency throughout coca cola across all its business segments. Coca cola hopes to bring about a thoroughly integrated system of communications, and focus on creating brand relationships with their employees. This would enhance the operations of Coca cola, as an integrated approach would mean all employees believe in engaging fully in the values, and this would become an inherent part of the employees at a personal level. Coca-cola is actively seeking to incorporate the change into its company for building capability in engagement, maintaining engagement momentum and ensuring that engagement is integrated into CCRs people practices (Samdahl,2011). For this purpose, employee engagement surveys are conducted twice every year for all the coca cola associates, which serve to highlight the areas where action is required, and further actions and implementations can henceforth be executed. Coca-cola believes that their business results hinge on the dedication of their employees to operational excellence. The company truly recognizes the importance of the people to the business, and knows that to continue to bring about tremendous results it is bringing in, employees throughout the world should believe in the values intrinsically, and therefore the employee engagement is being focused on all the countries the company serves to align, thoroughly integrate and align the company so that operational efficiency can be achieved. Importance of change to coca cola Employee engagement is very significant to all segments of operations at coca-cola and has translated into performance in areas where employee engagement is higher. For coca-cola, an engaged workforce means: A more committed workforce Employee performance aligned with organizational objectives Employees have a clear idea of what is expected of them and what are the deliverables Customer experience focuses an inherent part of employees values, who strives to provide a better experience to the customers. Customer focus was identified as a central tenant of the multi-year engagement strategy to be implemented in 2011(Gee,2011) When employees are aligned with company goals, they themselves adopt a proactive approach towards issues such as waste elimination Employees awareness gives them a voice which helps to influence legislations at local levels An integrated system of communication is very helpful in the volatile and dynamic markets of today, where conditions change very often and the company has to be responsive at all times Therefore, for all the business segment of coca-cola wherever they are located across the world, the change towards employee engagement is justified if they have to reap the fruits gained by an effective system of integration. Ensuring the Involvement of Required Stakeholders Coca Cola Company can use two change management tools to make sure that all people who are required to be the part of change management process. These tools are Force Field analysis and AKADAR model. Force field analysis is a technique developed by Kurt Lewin to scrutinize the forces that are causing an opposition to change process (Bass, 2009). By doing Force Field Analysis, Coca Cola Company will be able to induct people who are in need of appropriate training. Another useful tool is AKADAR model which stands for Awareness, Desire, Knowledge, Ability and Reinforcement. Through AKDAR model, firm creates awareness about the need of change, generate desire in the people to help in transitioning process, give knowledge to the people that how they can help the change process, develop an ability in the people to go through the change and provide them with continuous reinforcement to withstand the change (CMLR, 2011). Ensuring that change is successful Some considerations that will facilitate the change management process include: productive and consequential dialogues and talks with employee representatives Online and paper surveys from all the stakeholders involved in the change throughout the world, and with associates to gain an insight on their perceptions Effective communication at this stage for informing the stakeholders the reasons for change and the benefits it would bring Overcoming the inertia by taking all stakeholders in confidence. The surveys can serve as a pre requisite to gain an insight on the stakeholder perspective Details of the action planning process communicated to all those who would initiate the change Recommendations for Coca Cola Company In the volatile dynamics with which companies operate today, change is inevitable. Therefore, the focus should not be on avoiding change, rather bringing about a smooth transition towards the new change by communicating about the change, and ensuring all parties of the change that it is for the best of all those involved. To successfully implement organizational change of any nature, a specific regards to organizational structure, design, culture, management and leadership is required to see whether the change would make a best fit with the organizational goals and objectives. First of all the company should ascertain the core problems exist in the company for the change management. The company may develop a change management program for responding to financially uncertain environment of the world. It can also develop change management programs for better operations and logistics. The company can introduce new procedures and technological systems to carry out operations. Programs can be introduced in forms changing companys mission and corporate culture enhancements. For all that, the most essential thing is to train upper management to provide them with specific skills necessary to effectively going through the transitioning process. Following is the brief expression of plans that the company can adopt. Systems thinking Systems thinking can be used to guide the successful change in the organization. The model is based on an integrative and interactive open system which consists of the variables, attributes, internal relations and environment. The system is based on characteristics like wholeness, interdependence, chain of influence, need for balance and adaptability etc in an open system where communication is seen as an integrated process that facilitates change within the organization. Several system characteristics are: wholeness and interdependence (the whole is more than the sum of all parts), correlations, perceiving causes, chain of influence, hierarchy, supra-systems and subsystems, self-regulation and control, goal-oriented interchange with the environment, inputs/outputs, the need for balance/homeostasis, change and adaptability (morphogenesis) and equifinality: there are various ways to achieve goals. Different types of networks are: line, commune, hierarchy and dictator networks. Communication in this perspective can be seen as an integrated process not as an isolated event. Establishing new structure It is a well known fact that Coca Cola Corporation was an entrepreneurial venture started by one person who bought the formula from another firm and laid foundations of that beverages manufacturing firm. Current structure of the coca cola company is simple with minimal labor and management division. New system that can be adopted by the company may be the machine bureaucracy which Henry Mintzberg (1992) defined as an organization with clearly defined hierarchy, well defined area of operations, standard operating procedures, proper rules and regulations, well division of labor, formal relationships among the member of organization, centralized decision making, technical competence and standardization of work. Reducing employee defiance Opposition of change is a common human behavior. Particularly, in the workplace people resist the change in organizational culture, structure and policies. But in order to successfully and effectively implement the change management program, it is important for Coca Cola Company that it should develop strategies to reduce employee defiance to change. Kotter and Schlesinger (1979) explained six strategies which can be useful for coca cola Company in employee defiance management. First strategy is to involve the employee in change process and make them participate as far as they can. Second strategy is to communicate the change management programs to the people effectively to educate them about the benefits the programs would bring. This will make them comfortable in adopting the change. Third strategy is negotiation and agreement. The company should create a consensus on important change issues and with the agreement of all important stakeholders; it should launch the change management program. The resistance level will be zero on change programs that are being launched with the mutual agreement of all relevant stakeholders. Fourth strategy is that to support the employees who are due to some disability or emotional or psychological issue or some other threat unable to adapt to the change. If the company develops proper channel for such people, they would adjust gradually to the change management program. In case of failure of above mentioned four strategies, company can manipulate the employees by calling union leader other than relevant ones as fifth strategy. Sixth strategy is to force the employees with articulate or non-articulate methods but this is not a very good approach. Conclusion To conclude, it may be said that communication can be a key element to successful change management. Communicate the changes to the employees; tell them why the change was inevitable and how they will benefit from the change. The management should itself adopt a positive attitude towards the change so that employees can follow their lead and welcome the change. Coca-cola as a company has a heritage of embracing change rather than resist it and it should translate into their future endeavors towards change management to ensure that the organization is best poised to market under all sorts of environmental conditions.

Sexual Health Education And Risks Education Essay

Sexual Health Education And Risks Education Essay Because everyone agrees that there are too many teenage pregnancies and sexually transmitted diseases, a new approach to sex and health education is needed. When abstinence only is the only form of education offered, teenagers are encouraged to believe in common myths and rumors. With a realistic approach to sex and health education in schools, teens will understand how to prevent STDs, unwanted pregnancy, and HIV infections. Sexual health education should become a mandatory subject that students in middle and high school take as a part of their core curriculum. Most parent acknowledge the fact that their underage children are in need of a sexual health education when they are seniors in high school, but most teens believe that early sexual education is more important because when you learn it at a younger age you can become more familiar with the consequences. Comprehensive sexual health educations should inform the students about the facts and help them toward the way of practicing prevention, and better understanding (Sex Education: Issues and Directives 33-35). During the teen years, young women and men are curious and anxious to know about sex. They may not even know the proper sexual health education; the only thing that they know is what they get from the media or what they have heard from a friend which is not always a good source to follow. Adolescents that are sexually active get the majority of their advice from their friends who may know little or nothing about sexual health education. Some adolescents find information about sex in their reading. A lot of readings, still, fall short when it comes to topics that should be in details for a teenager to better grasp. With this lack of knowledge teens always find themselves making the wrong decisions. With well-educated teachers at schools to provide the right guidance, it may decrease the rate of teen pregnancy and contraction of sexually transmitted diseases at such a young age (Sex Education: Issues and Directives 33-35). We often hear a story of a teenager that got pregnant or has a sexually transmitted disease. We even see this in our schools as we walk the halls each day. Every year over 800,000 adolescents become pregnant and about 18.9 million contract a sexually transmitted disease (Weinstock, Berman, and Cates 6). Seventy percent of teenage girls and eighty percent of adolescent males engage in sexual activity during their teenage years. Forty percent of teens in America are sexually active (Curcio, Joan L., Lois F. Berlin, and Patricia F. First 4). Adolescents that are sexually active easily make the mistake of getting pregnant or catching a disease and, it is something that could have been prevented with the proper guidance. Teenage pregnancy is one of the reasons that female students drop out of school. Once a teen becomes pregnant or catches a disease the rest of her life will change forever. One out of every ten teenage girls above the age of fourteen becomes pregnant, and more than half of all pregnant teenagers leave school at an early stage to take care of their child while others their age are enjoying their youth years. We are all familiar with the story of a young lady forced to play the role of a mother and a student, and this is a very hard task. Getting pregnant does not only affect a young girl, but it also affects her partner because he also has to take responsibility. It is important for teens that do get pregnant to be encouraged to stay in school and receive counseling, and health care services. With this form of education the occurrence of second pregnancies will decrease (Curcio, Joan L., Lois F. Berlin, and Patricia F. First 9-11). Young adults are too afraid to talk to their parents about sexual health education, so they end up making decisions of their own. A majority of parents would appreciate sexual health education that schools could offer, and be confident to know that their children are getting the right information on ways to protect themselves and prevent diseases. Even if the students are uncomfortable to ask questions the teacher will cover the material to make sure that the students receive a better understanding. Like all the other subjects that are taught in schools, sexual health education should become just like a regular subject. A person who is well educated on a subject makes mistakes, but is less likely to make common mistakes, for example teens will be more cautious because they are familiar with the consequences. Everyone is always told to go to school to educate themselves for a better future. Math and English are not the only knowledge needed to becoming a better educated a person. We n eed to learn about our bodies and how to take care of them, because it is something we cannot replace. Most schools, only offer health and abstinence only education. Eighty-six percent of public schools that have adopted the policy of teaching sex education require that abstinence be promoted. Other thirty-five percent only allow abstinence to only be taught as the only option for adolescences. Most other schools have the policy to teach abstinence as the preferred option for teens and allow discussion of contraceptive an effective means of preventing pregnancy and STDs. Most of the schools that have sex education as part of their curriculum only educate the students about abstinence (Curcio, Joan L., Lois F. Berlin, and Patricia F. First). In an article on MSNBC, Dr. Buzz Pruit states, We didnt see any strong indication that theses programs were having an impact in the direction desired (). Referring to Abstinence only education. Abstinence can be defined behaviorally as the act of not engaging in any form of sexual intercourse, or as a commitment to wait until marriage. Abstinence i tself is one hundred percent effective as a means of protection against sexually transmitted disease or getting pregnant. However not every young adult is willing to practice abstinence. Therefore, it is only right to offer classes that teach teens how to proteAct themselves and prevent diseases. Comprehensive sexual health education should not just include a movie that exAplains menstruation, and human reproduction. Schools should educate their children from the biology of reproduction, the psychology of relationships, and the sociology of the family to sexology. The learning should fully cover sexual knowledge, beliefs, attitudes, values, and behaviors. The instructors of the class should be able to discuss the anatomy, physiology, and biochemistry of the sexual response system. The teacher should also be very open to where the students feel comfortable talking to her one on one. The curriculum itself must be based on effective teaching strategies that relate subject matter to the students interest needs and experiences so that the students are able to attach personal meaning to what is learned (Curcio, Joan L., Lois F. Berlin, and Patricia F. First 47-49). We often hear the stories of the teenager who thought she would not get pregnant the first time she had sexual intercourse because it was her first time or the one about the young boy who though that using a condom would prevent him from catching any sexually transmitted diseases. We have also heard the story about the young teen that was in love and trusted her partner so much that she did not bother to use protection and at the end she contracted a disease that will be with her for the rest of her life. Schools and government officials need to stand up and protect the future generation. Pupils need the proper guide for a better living. Every young student deserves the right of a proper education. When abstinence only is strictly forced, adolescents are left confused. This simply encourages young adults to make careless mistakes that result in consequences that could have been prevented with a better knowledge. Sexual health education may prevent a fifteen year old boy from becoming a father before graduating from high school; it can also reduce the number of young girls with life long Sexually Transmitted Disease because they thought that all STDs have visible symptoms. Sexual education must be seen as a preventative measure for young adults. I am sure that if a sexual health education class becomes a part of any school curriculum, the student body will be very appreciative of it. Students will come to class willing to learn and pay attention to the instructor, because it is a topic that many young adults are curious about. By having the classes no teenager would depend on unreliable sources because they have a well educated teacher to teach them about preventions and way to avoid diseases. For instance a research done by Michael Schofild proved that over half of the average students know nothing about the symptoms of either syphilis or gonorrhea. Not all Sexually Transmitted Diseases have the same symptoms; some have no symptoms at all, and teachers are needed to explain that to the students. Therefore it is very important to educate teenagers about proper sexual health education.

Hemingway & the Crack-Up Report :: Fitzgerald Hemingway Essays

Hemingway & the â€Å"Crack-Up† Report Works Cited Missing Between 1935 and 1936, F. Scott Fitzgerald suffered a mental breakdown, which would be referred to as the â€Å"Crack-Up.† Many things precipitated this meltdown including tuberculosis, alcoholism, Zelda’s deteriorating condition, and â€Å"his [troubled] sense of himself as a man† (Donaldson 189). During this period, Fitzgerald had been advised by his doctors to take time off work for the sake of his health. Heeding their advice, he decided to relocate to western North Carolina, most notably, Hendersonville, for some fresh mountain air. His confessional â€Å"Crack-Up† essays were first published in Esquire Magazine in November 1935. The most well known essays were â€Å"The Crack-Up†, â€Å"Pasting It Together,† and â€Å"Handle with Care,† published in February, March and April of 1936 (www.sc.edu/fitzgerald/facts/facts1.html). These essays were touted as being candid, with the intention of ‘exploring Fitzgerald’s â€Å"dark night of the soul†Ã¢â‚¬â„¢ (Donaldson 194). In fact, much of the truth is omitted; Zelda’s illness is not mentioned as a possible factor, and the role of drinking is not credited as a part of Fitzgerald’s increasingly serious problem. The most powerful and literary part of his essays is his compelling use of metaphor, most markedly in his referral to himself as being â€Å"a cracked plate† (Donaldson 195). Fitzgerald believed that he had no real self, and the Fitzgerald who existed consisted of borrowed personaliti es. His â€Å"intellectual conscience† was derived from Edmund Wilson, and his â€Å"artistic conscience,† from Ernest Hemingway (Donaldson 195). Hemingway disagreed entirely with the way Fitzgerald handled his breakdown. In a letter to Maxwell Perkins, Fitzgerald, Hemingway observed that Fitzgerald, has â€Å"a marvellous talent and the thing is to use it- not whine in public† (Donaldson 196). Hemingway also cited two of Fitzgerald’s other flaws that contributed to his downfall, both mentally and as a writer. First, Fitzgerald was plagued by a lack of courage; second, Fitzgerald never grew up and â€Å"jumped straight from youth to senility without going through manhood† (Donaldson 196). Hemingway never directly wrote to Fitzgerald with criticism. Instead, he more publicly humiliated him in his short story, â€Å"The Snows of Kilimanjaro.† Published in Esquire magazine in August 1936, a passage from the story directly implicates Fitzgerald, [They] were dull and they drank too much, or they played

Informative Speech on Teenage Suicide -- Teenage Suicide Essays

Look around at your peers in the school. How many of them wish they were dead? When 13.7% of males and 30.1% of females in 10th grade say they seriously consider committing suicide, we need think about what is wrong. What makes these 15 and 16 year olds that have so much of their life left to live want to die? 14% of teens said they tried to kill themselves. That’s like having 3 people in our class who have tried to commit suicide. The pressures of life at our age are difficult but they’re not so difficult that 4,135 teenagers a year should be killing themselves. The rate of teenage suicide has tripled since 1950, but why?   Ã‚  Ã‚  Ã‚  Ã‚  Is it because movies and video games have become more violent? Is it because they make death seem to be heroic, romantic, and glamorous? A 16-year-old boy who attempted suicide because of teasing at school said that before he tried to commit suicide he imagined his funeral with all the people who teased him feeling horrible about what they had done. He didn’t seem to think that when he died it would be over. All he cared about was that dieing would just get him revenge. So is it because teenagers are less realistic about death that caused the suicide rate to triple?   Ã‚  Ã‚  Ã‚  Ã‚  Or is it because of the breakdown of the family? In 1980 there were only 411 cases of divorces for youths under 25 and in 1999 there were 824. The amount of divorces has more then doubled. More and more families are getting divorced an...

I-Function, Pain And Memory :: Biology Essays Research Papers

I-Function, Pain And Memory Pain is capable of leaving a long lasting effect on ones life and in ones memory. It can literally "change" who "you" are. "You" change according to the input that your nervous system receives and reacts to. Permanent changes can be seen in long-term memories with the manufacturing of new proteins stored in the memory that account for the inputs. Pain can be an extremely powerful input to the nervous system with varying effects that could lay dormant for many years, stored in long-term memory. Several questions that could be posed concerning pain and long term memory involve the I-function. Can the I-function be turned off during a painful experience, but still be stored in long-term memory, able to be recalled later such as under hypnosis? Could pain cause a separation of the I-function from the physical self or a loss of ones sense of self? Many examples of pain can be quickly imagined and recalled from long or short-term memory. Certain types of pain reside deep inside the stored memory in the brain and require a special state of consciousness to bring out those memories. Pain memories associated with various actions such as rape and circumcision have been found to exist in long term memory. These painful experiences at different stages in life are separate in the way that they are remembered and recalled, but both involve feelings later of a physical violation and mental trauma due to the lack of consent. Circumcision, the removal of the foreskin over the penis, was long thought to be a painless experience for an infant and was treated accordingly with little or no anesthesia. Most of the times during the surgical procedure, the babies cry very forcefully. This was for a long time thought to be normal and healthy. Other times, they lie still without making a sound from either shock or the act of passing out from the pain (1). This unresponsiveness was always thought to be from undeveloped pain receptors, or Nociceptors in the Somatosensory system (2) . These pain receptors send information to the spinal cord, then to the brain stem, thalamus, and somatosensory cortex. Modulation can occur through these pathways by way of suppression using large mechanosensitive fibers that enter the spinal cord or by endorphine release. This modulation involves changing the information about the pain to lessen the perception of its magnitude. I-Function, Pain And Memory :: Biology Essays Research Papers I-Function, Pain And Memory Pain is capable of leaving a long lasting effect on ones life and in ones memory. It can literally "change" who "you" are. "You" change according to the input that your nervous system receives and reacts to. Permanent changes can be seen in long-term memories with the manufacturing of new proteins stored in the memory that account for the inputs. Pain can be an extremely powerful input to the nervous system with varying effects that could lay dormant for many years, stored in long-term memory. Several questions that could be posed concerning pain and long term memory involve the I-function. Can the I-function be turned off during a painful experience, but still be stored in long-term memory, able to be recalled later such as under hypnosis? Could pain cause a separation of the I-function from the physical self or a loss of ones sense of self? Many examples of pain can be quickly imagined and recalled from long or short-term memory. Certain types of pain reside deep inside the stored memory in the brain and require a special state of consciousness to bring out those memories. Pain memories associated with various actions such as rape and circumcision have been found to exist in long term memory. These painful experiences at different stages in life are separate in the way that they are remembered and recalled, but both involve feelings later of a physical violation and mental trauma due to the lack of consent. Circumcision, the removal of the foreskin over the penis, was long thought to be a painless experience for an infant and was treated accordingly with little or no anesthesia. Most of the times during the surgical procedure, the babies cry very forcefully. This was for a long time thought to be normal and healthy. Other times, they lie still without making a sound from either shock or the act of passing out from the pain (1). This unresponsiveness was always thought to be from undeveloped pain receptors, or Nociceptors in the Somatosensory system (2) . These pain receptors send information to the spinal cord, then to the brain stem, thalamus, and somatosensory cortex. Modulation can occur through these pathways by way of suppression using large mechanosensitive fibers that enter the spinal cord or by endorphine release. This modulation involves changing the information about the pain to lessen the perception of its magnitude.

Iphone vs Androind Compare and Contrast Essay

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone. Though many had failed in doing so, Google managed to keep up with the iPhone with their Android software. Soon enough, Google’s Android software became the dominant smart phone based software for smart phones not manufactured by Apple. Because of this, Android phones had become just as popular as iPhones. This paper will explore the similarities and differences between both Apple’s iPhone and Google’s Android. One major similarity between the iPhone and Android phones is their shape. For example, all models of the iPhone have been similar in shape, which can be noted in their rectangular shape and rounded corners. This exact shape can also be seen in many of the Android phones, such as the Samsung Galaxy and HTC Evo. iPhones and Android phones have also been noted for their large touch screens occupying the majority of the front space of the phone, and their job in navigation in place of traditional buttons seen on non-smart phones. Though the trend of this rectangular shape, rounded corners, and large screen has lead to many disputes regarding who had originally designed the structure, manufacturers continue to use this as the basic structure for their smart phones. Though the iPhone and Android appear to be very similar, they have more differences than they do similarities. For example, because of Android’s alliance of over thirty phone manufacturers, there are currently seventy-seven different models of Android phones. However, because of the act that Apple refuses to allow other manufacturers to use the iPhone’s IOS software, there are only six models of the iPhone. Differences in appearance are evident as well. For example, higher-end Android phones have been noted for their screens that are much larger than that of the iPhone. However, this limits the screen’s resolution, which is much greater on the iPhone for this very reason. Another similarity between the iPhone and Android are their features. For example, both include a high-resolution camera and MP3 player. In terms of connectivity, they both allow 3G, 4G, and Wi-Fi connection. Like all modern smart phones, they are both based on very similar downloadable applications, and both include a very similar app store. Like the iPhone, the Android also includes a similar notification center, allowing users to view a log of missed calls, text messages, and other notifications from apps. As stated prior, iPhone and Android share many of the same applications, and both display similarities in their app stores. However, the systems of apps for both types of phone are almost entirely different. For example, the apps on the iPhone are of higher quality than that of the Android, and there is a much greater selection. However, Android phones allow users to download applications from third party sources, and the Android app store is much less strict to developers than that of the iPhone. Aside from applications, the software of both smart phones display differences as well. For example, the iPhone is known for its simplicity and user-friendliness, while the Android is known for allowing users to customize everything down to the theme of the keyboard. In conclusion, while the iPhone and Android appear to be very similar at first glance, it is evident that they have more differences then they do similarities. Because of this, both the iPhone and the Android typically tend to attract different groups of people based on what they believe should be in a smart phone, whether they prefer the iPhone’s simplicity and high quality applications, or the Android’s customizability and larger variety of apps. As the smart phone has evolved over the last six years, it will continue to do so as consumers continue to buy what smart phone fits them personally. This will evidently lead to new features, advanced screens, further personalization capabilities, and much more, partaking in the further evolution of the smart phone. In the end, the evolution of the smart phone will bring further advancement to modern technology.

Organization Behavior Case Study

Communication is the mold of info metamorphose amongst twain and ofttimes than two souls or memorial tablets (Bowditch and Buono, 1997, cited by Anotony and Macvi gondola car, 2011 106). In global, communion knead could be divide into two forms, oral exam and non- communicatory (Buchanan and Huczynski, 2010). Verbal converse includes oral and written, non- literal dialogue includes body diction and mall contact (ibid. ). Be fuck off of the development of technologies, curiously the turn everywhere of net, converse approaches becomes to a greater extent than mingled and trenchant (Shrivastava, 2012).In organizations, impelling communicating strategies could advance their twain indispensable and bulge-of-door managing move (ibid). Thus, more or less of organizations atomic phone number 18 financial backing develop their chat strategies for improving their scrap in the merchandise. However, colloquy process always introduction with sev eral noise, which considered as parley roadblocks, and these business could occur in each manakin of transmission stages (Buchanan and Huczynski, 2010).There be miscellaneous kinds of hindrances defined by scholars, for instance, Shrivastava (2012) labelled barriers into physical, emotional, perceptual, acculturation, gender and separates. These barriers contri ande to the lack of efficacy and hesitation in the process of conference (ibid. ). imputable to intercourse is the fundamental inconvenience in the stage of the management in an organization, most of organizations atomic number 18 looking for an enamor trunk for improving the strength and reli satisfactoryness of dialogue (Goh et al, 2005).Consequently, this essay will soften to skeleton out deuce-ace organizations altercate of communicating, these terce samples will be opening move hire car, Ferrari and saint pots foreign cultivate, meanwhile, their solutions for overcoming confabulation ba rriers will be guessd in the essay. opening move Rent-A-Car attempt Rent-A-Car is one(a) of the biggest car rental rules of order which has over 370 locations throughout the UK. As a transnational intermiticipation, first steps product line covers s redden countries with 8,200 rental federal agency for crack casual and weekend car rental for individual and business (The propagation 100, 2013).To indorsement that a variety of essential and extraneous stakeholders argon able to receive messages trenchantly, try has utilize distinguishable dialogue strategies. However, the scrap for first step is that they placenot ensure that the methods and channel they apply be the most discriminate for all told(prenominal) audition (ibid). To be specific, this phenomenon is considered as mediocre barrier in the parley process. To act this problem, Crothers (2007) claims that each particular communication could be effective by an abstract medium.Enterprise communica tion strategies launched with the inside and impertinent stakeholders, which aims to shift the value and civilization of the company tally to much(prenominal) induction tear downts, website, meeting and bill poster (The times 100, 2013). Mostly, the communication approaches which argon apply by Enterprise be verbal communication. gibe to Waldstrom et al (2011, cited in Antony and MacVicar, 2011112), verbal communication is able to express entropy much clearer than that of non-verbal communication. However, verbal communication big businessman offer several mis gensing of the massage.The communicator and receivers are not in the alike(p) position, even receivers can downstairsstood the words, they capacity cannot hear the nub and attitudes of the communicators who are not beaten(prenominal) with them (Wright and Whalley, 1979). Meanwhile, Sonnenberg (1990) states that verbal communication cannot be effective without real listening attainments. Thus, if receiv ers listening skills much(prenominal) as ability of emphasis and evaluate the discipline and be able to chose the grand cultivation can be remedyd, much(prenominal) error and incertainty can be avoided (ibid. ).On the other hand, An appropriate channel for feedback could be essential for inseparable communication, communicators can perk feedbacks to conk out receivers extremitys and smash them account statement of puzzling questions. (Wright and Whalley, 1979). Thus, Enterprise builded a internet base organisation which is called The Hub to ensure that employees shift their flavor directly (The Times 100, 2013). For the external communication, Enterprises service is carve up into business-to-business (B2B) and business-to-consumer (B2C) approaches (The Times 100, 2013).Enterprise used various convey includes TV advertising, -mail and company newssheet to verbalise the data, which ensured that they can cover all of the customers (ibid. ). Goh et al. (2005) show s that aggregate communication channels not lone(prenominal) allow rich information effectively, barely similarly be able to hex specific receivers expects. Therefore, Enterprise fabricated sevenfold communication approaches to ensure the information could be deliver effectively and cover both inhering and external stakeholders. Ferrari Ferrari is an excellent set company which has high reputation in the manoeuvre car industry and functioning quite tumesce in car go events (Patrono, 2012).Meanwhile, Ferrari is the unaccompanied car constitute which has replete(p) exertion line, that allows Ferrari to design every part of car just for its production (Invernizzi and Romenti, 2012). to begin with Luca di Montezemolo became Ferraris chief executive officer, Ferrari face up an indwelling feedback communication barrier which is that employees cannot go by well with cured executives, since the internal communication approaches were shut, it contri savees that even Ferrari had a very good operation in racing events, but did not death penalty well in general market (ibid. ). Goh et al. 2005) states that a closed internal communication environment might leads the lessen of stakeholders mother wit of participation, fealty and passion. Similarly, Wright and Whalley (1979) claims that if employees flavour under pressure, they cannot show up their information clearly, and besides, they might be not willing to exchange their creative advice of work. The closed communication channel not yet contributes the barrier surrounded by employees and employers, but as well as leads an ineffective communication process amid polar sectors of Ferrari (Invernizzi and Romenti, 2012).In order to sour the invalid communication process, Greenbaum (1980) layover that a crucial element in internal communication process in organization is that senior executives should be more endeavour to receive stakeholders idea. Thus, Ferraris CEO Luca di Montezemol o create a new communication system which is called prescript Uomo (Patrono, 2012). For the internal communication, Formula Uomo creates a permanent listening instruments, such(prenominal) s the open door office, which requires lead story managers fuck off to listen and pay more tending to the needs of employees to improve employees participation, commitment and cognitive process (Invernizzi and Romenti, 2012). It not only earmark a easier way for sender to overstep with the receiver, but also shared the in all information includes every aspects of this company, that allows participant to give their position of each processes (ibid). This open communication system is able to encourage employees yoke the exclusively operation of organization (Greenbaum, 1980).Therefore, eventually, Ferrari figure out an effective communication system in order to increase employees senses of belonging. liken with the quality of Enterprise Rent-A-Car, if Ferrari build an social intranet for internal communication, their efficiency of communication might be able to improve further. fear lavatorys external indoctrinate enshrine Johns outside(a) condition is using British political program to shape Tai children in Tailand, all the instructor in the campus are from Britain. It faced a culture barrier between teachers and pupils (Monthienvichienchai, et al. 2002). In this case, the study problem is that collect to the culture difference, students cannot understand what teachers need to communicate and the meanings they want to convey (ibid. ).According to Hofstede (2001), in a cross-culture organization, the main barriers of communication is the different consciousness of working way of life and the comprehension of the stopping point. In the angel Johns case, Thai students are more belike to hold in how to do rather than how to learn and they feel more comfortable in a structured leaning situations (Monthienvichienchai, et al. 2002). For the major goal of learning, the major whirl between British education purpose and that of Thai, Thai concourse consider that diplomas are more essential in building private self respect (ibid). This might cause British teachers and Thai cannot working in the resembling way for a same purpose. In order to solve this problem, Wiseman, cited in Monthienvichienchai, et al. (2002) claims that trinity essential elements of improving the efficiency of communication are intimacy, motivation and skill or action.Thus, Saint Johns global discipline not only provides the base curriculum for pupils, but also creates face-to-face communication opportunities for students to communicate with teachers, which aims to improve pupils knowledge of the purpose and the teaching style of British education (Monthienvichienchai, et al. , 2002). English (2001) states that in an interculture organization, versed communication might pore receivers focus and increase the comprehension of different culture.T herefore, students in Saint Johns school are able to understand the British culture through the well-designed intimate activities (Monthienvichienchai, et al. , 2002). In summary, Saint Johns worldwide school overcomes several culture gap between Thai pupils and British teachers, however, repayable to the different education from substructure and school, this barrier cannot be completely solved. compare with Ferrari case, Saint Johns international school might also need a better communication environment, such as open door office and teacher might need to be more initiative.In conclusion, this essay has analyse the three different organizations (Enterprise Rent-A-Car, Ferrari, Saint Johns international school) communication process, and discussed the communication barriers of them separately. Furthermore, the solutions which in order to remove these barriers also shoot been evaluated in the essay. According to these cases, to improve the internal and external communication ef ficiency, an appropriate channel, a harmonious communication environment and capable methods could be beneficial.Additionally, communication strategies are flexible, they could be change and improved in an appropriate time and situation. Thus, it is important that organizations need to be more sensitive for the ever-changing communication barriers. However, this essay targets are narrow, there are also a considerable number of different types of communication barriers such as gender and language barriers are real in some organizations, which are hint to the inefficiency and uncertainty in the process of communication.Organization Behavior Case acquireCommunication is the process of information exchange between two and more than two individuals or organizations (Bowditch and Buono, 1997, cited by Anotony and Macvicar, 2011 106). In general, communication process could be divided into two forms, verbal and non-verbal (Buchanan and Huczynski, 2010). Verbal communication includes oral and written, non-verbal communication includes body language and eye contact (ibid. ). Because of the development of technologies, especially the progress of internet, communication approaches becomes more diverse and effective (Shrivastava, 2012).In organizations, effective communication strategies could improve their both internal and external managing process (ibid). Thus, most of organizations are keep developing their communication strategies for improving their competitiveness in the market. However, communication process always launch with several noise, which considered as communication barriers, and these problem could occur in every phase of transmission stages (Buchanan and Huczynski, 2010).There are various kinds of barriers defined by scholars, for instance, Shrivastava (2012) labeled barriers into physical, emotional, perceptual, culture, gender and others. These barriers contribute to the lack of efficiency and uncertainty in the process of communication (ibid. ) . Due to communication is the fundamental issue in the stage of the management in an organization, most of organizations are looking for an appropriate strategy for improving the efficiency and reliability of communication (Goh et al, 2005).Consequently, this essay will try to figure out three organizations challenge of communication, these three samples will be Enterprise Rent-A-Car, Ferrari and Saint Johns international school, meanwhile, their solutions for overcoming communication barriers will be evaluated in the essay. Enterprise Rent-A-Car Enterprise Rent-A-Car is one of the biggest car rental company which has over 370 locations throughout the UK. As a multinational company, Enterprises business covers septenary countries with 8,200 rental office for offering daily and weekend car rental for individual and business (The Times 100, 2013).To guarantee that a variety of internal and external stakeholders are able to receive messages effectively, Enterprise has used different co mmunication strategies. However, the challenge for Enterprise is that they cannot ensure that the methods and channel they used are the most appropriate for each audience (ibid). To be specific, this phenomenon is considered as medium barrier in the communication process. To solve this problem, Crothers (2007) claims that each particular communication could be effective by an appropriate medium.Enterprise communication strategies launched with the internal and external stakeholders, which aims to deliver the values and culture of the company according to such induction events, website, meeting and poster (The Times 100, 2013). Mostly, the communication approaches which are used by Enterprise are verbal communication. According to Waldstrom et al (2011, cited in Antony and MacVicar, 2011112), verbal communication is able to express information much clearer than that of non-verbal communication. However, verbal communication might lead several misunderstanding of the massage.The commu nicator and receivers are not in the same position, even receivers can understood the words, they might cannot understand the meaning and attitudes of the communicators who are not familiar with them (Wright and Whalley, 1979). Meanwhile, Sonnenberg (1990) states that verbal communication cannot be effective without developed listening skills. Thus, if receivers listening skills such as ability of emphasis and evaluate the information and be able to chose the important information can be improved, such misunderstanding and incertainty can be avoided (ibid. ).On the other hand, An appropriate channel for feedback could be crucial for internal communication, communicators can collect feedbacks to analyse receivers needs and give them explanation of confusing questions. (Wright and Whalley, 1979). Thus, Enterprise builded a internet based system which is called The Hub to ensure that employees exchange their opinion directly (The Times 100, 2013). For the external communication, Enterp rises service is divided into business-to-business (B2B) and business-to-consumer (B2C) approaches (The Times 100, 2013).Enterprise used various channels includes TV advertising, -mail and company newsletter to deliver the information, which ensured that they can cover all of the customers (ibid. ). Goh et al. (2005) shows that multiple communication channels not only deliver rich information effectively, but also be able to catch specific receivers needs. Therefore, Enterprise created multiple communication approaches to ensure the information could be deliver effectively and cover both internal and external stakeholders. Ferrari Ferrari is an excellent values company which has high reputation in the sport car industry and performance quite well in car racing events (Patrono, 2012).Meanwhile, Ferrari is the only car manufacture which has entire production line, that allows Ferrari to design every part of car just for its production (Invernizzi and Romenti, 2012). Before Luca di Mon tezemolo became Ferraris CEO, Ferrari faced an internal feedback communication barrier which is that employees cannot communicate well with senior executives, since the internal communication approaches were closed, it contributes that even Ferrari had a very good performance in racing events, but did not performance well in general market (ibid. ). Goh et al. 2005) states that a closed internal communication environment might leads the reducing of stakeholders sense of participation, commitment and passion. Similarly, Wright and Whalley (1979) claims that if employees feel under pressure, they cannot present their information clearly, and also, they might be not willing to exchange their creative advice of work. The closed communication channel not only contributes the barrier between employees and employers, but also leads an ineffective communication process between different sectors of Ferrari (Invernizzi and Romenti, 2012).In order to solve the invalid communication process, Gr eenbaum (1980) point that a crucial element in internal communication process in organization is that senior executives should be more initiative to receive stakeholders idea. Thus, Ferraris CEO Luca di Montezemolo create a new communication system which is called Formula Uomo (Patrono, 2012). For the internal communication, Formula Uomo creates a permanent listening instruments, such s the open door office, which requires leading managers have to listen and pay more attention to the needs of employees to improve employees participation, commitment and performance (Invernizzi and Romenti, 2012). It not only provide a easier way for sender to communicate with the receiver, but also shared the whole information includes every aspects of this company, that allows participant to give their opinion of each processes (ibid). This open communication strategy is able to encourage employees join the whole operation of organization (Greenbaum, 1980).Therefore, eventually, Ferrari figure out a n effective communication system in order to increase employees senses of belonging. Compare with the case of Enterprise Rent-A-Car, if Ferrari build an accessible intranet for internal communication, their efficiency of communication might be able to improve further. Saint Johns international school Saint Johns international school is using British curriculum to teach Thai children in Thailand, all the teacher in the campus are from Britain. It faced a culture barrier between teachers and pupils (Monthienvichienchai, et al. 2002). In this case, the major problem is that due to the culture difference, students cannot understand what teachers want to communicate and the meanings they want to convey (ibid. ).According to Hofstede (2001), in a cross-culture organization, the main barriers of communication is the different awareness of working style and the cognition of the goal. In the Saint Johns case, Thai students are more likely to learn how to do rather than how to learn and they feel more comfortable in a structured leaning situations (Monthienvichienchai, et al. 2002). For the major goal of learning, the major gap between British education purpose and that of Thai, Thai people consider that diplomas are more essential in building personal self respect (ibid). This might cause British teachers and Thai cannot working in the same way for a same purpose. In order to solve this problem, Wiseman, cited in Monthienvichienchai, et al. (2002) claims that three essential elements of improving the efficiency of communication are knowledge, motivation and skill or action.Thus, Saint Johns international school not only provides the basic curriculum for pupils, but also creates face-to-face communication opportunities for students to communicate with teachers, which aims to improve pupils knowledge of the purpose and the teaching style of British education (Monthienvichienchai, et al. , 2002). English (2001) states that in an interculture organization, informal communi cation might reduce receivers tension and increase the comprehension of different culture.Therefore, students in Saint Johns school are able to understand the British culture through the well-designed informal activities (Monthienvichienchai, et al. , 2002). In summary, Saint Johns international school overcomes several culture gap between Thai pupils and British teachers, however, due to the different education from home and school, this barrier cannot be completely solved. Compare with Ferrari case, Saint Johns international school might also need a better communication environment, such as open door office and teacher might need to be more initiative.In conclusion, this essay has analyzed the three different organizations (Enterprise Rent-A-Car, Ferrari, Saint Johns international school) communication process, and discussed the communication barriers of them separately. Furthermore, the solutions which in order to remove these barriers also have been evaluated in the essay. Accor ding to these cases, to improve the internal and external communication efficiency, an appropriate channel, a harmonious communication environment and suitable methods could be beneficial.Additionally, communication strategies are flexible, they could be change and improved in an appropriate time and situation. Thus, it is important that organizations need to be more sensitive for the changing communication barriers. However, this essay targets are narrow, there are also a considerable number of different types of communication barriers such as gender and language barriers are existing in some organizations, which are leading to the inefficiency and uncertainty in the process of communication.